THE ASTON MARTIN X EGG® – WHEN HIGH PERFORMANCE MEETS PARENTHOOD, YOU GET A RAD STROLL-ER.
Because why should only your car have adaptive suspension? Aston Martin has teamed up with British stroller brand egg® to create the world’s most luxurious baby mover - the Aston Martin egg3®. It’s a pushchair that blends supercar craftsmanship with nursery practicality, aimed squarely at parents who think “school run” should sound like “Silverstone warm-up lap.” It’s not just another lifestyle collab, Aston Martin and egg® share a deep obsession with design, detail, and performance, and this new partnership officially makes egg® the Official Stroller Partner of Aston Martin. Yep, that’s a real title - and the result is a piece of baby gear so sleek it could probably out-style half the cars in your local parking lot. Underneath all the quilted leather and subtle badging, the Aston Martin egg3® is engineered with the same mindset as the brand’s DBX707 SUV - control, finesse, and uncompromising quality. Every aspect, from suspension to silhouette, has been crafted to make parenting look like an art form.
“This collaboration represents a perfect synergy,” says Stefano Saporetti, Aston Martin’s Director of Brand Diversification. “Just as the DBX brought versatility to family travel, the Aston Martin egg3® brings design, craftsmanship, and engineering excellence to the world of luxury parenting.” It’s the sort of thing you’d expect to find parked next to a Valour in Monaco — only this one has cup holders for baby bottles.
The stroller wears Aston Martin-inspired detailing throughout. The iconic diamond-quilt stitching mirrors the DBX’s interior, and even the hard trims carry the same tactile patterns you’d find on Aston’s rotary controls. The honeycomb wheels? Those are straight-up tributes to the Valour and Victor, complete with performance-style hubs that look ready for a pit stop.
Founder Andy Crane of BabyStyle, the company behind egg®, summed it up best: “Our retailers and parents have often called the egg® the ‘Aston Martin of the stroller world’ - so this partnership just makes sense.”
And he’s not wrong. With genuine Aston Martin leather, silicone accents, and motorsport-inspired lime details, it’s the most “bespoke” baby buggy ever made. You half expect it to have launch control. The Aston Martin egg3® range arrives in Q4 2025, with pre-orders opening in September through select retailers and eggstroller.com. It’ll come in three colourways: Iconic Green with racing lime highlights, Heritage Grey and Light Herringbone Grey, both finished with Bitter Chocolate leather and Magneto Bronze trims, a nod to classic Aston interiors and the carbon fibre artistry behind their bodywork. Every finish screams refinement, from the high-build silicone logo to the handcrafted British leather. It’s parenting, redefined - smoother than a DB12’s power delivery. The Aston Martin egg3®, a stroller for those who refuse to settle for ordinary, even when pushing a pram. It’s absurdly beautiful, outrageously detailed, and completely unnecessary - which, if we’re honest, makes it peak Aston Martin. Will Lance Stroll be the test driver?
Take a look at the YouTube video from the folks over at Baby Style that shows off the rather rad new egg® stroller. Could it be Lance's new ride?: Introducing the Aston Martin egg3® | BabyStyle
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