For decades already, the Japanese car market in the United States has been exceptionally popular and has gained the reputation of being reliable, affordable, full of features, safe as well as maintaining a good resale value. However, the Japanese don't value American cars in the same way sold in Japan. It's so bad that even Ford has pulled out of the JDM market entirely, and GM operates at a minimal level with selling only 700 cars in 2018, but why is this exactly?
There are two main reasons for this. The first is the stereotype around American cars amongst the Japanese people and that of them being unreliable, inefficient and rather expensive.#
The second reason is that American car manufacturers make significantly larger cars that don't appeal to the JDM market at all. Like the main districts of Europe, having a larger car proves to be far more of a hassle than a small car. American car companies most definitely make small cars but they are still significantly bigger than their JDM rivals.
Take a look at the video below by the YouTube channel: CNBC on Why Ford And Other American Cars Don't Sell In Japan...
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