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BMW PROMISES TO CLEAN UP AND DIVERSIFY ITS DESIGN LANGUAGE

Date: 2018-01-29


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Adrian van Hooydonk, head of design at the BMW Group, has promised that the German brand is in the process of “cleaning up” its styling, with the new X2 the first model to receive the new look.

Van Hooydonk told Automotive News, “We’re going to clean things up. We’re going to use fewer lines [and] the lines that we’ll have will be sharper and more precise.

“On the interior, we’re going to have fewer buttons – the cars will begin to show their intelligence, so you have to give it less input,” he added.

He added that BMW’s various model lines would also "become more distinct from each another.

“You’ll find the cars will become stronger in character and separated more from one another.”

He also said that there would be more extreme alterations from generation to generation, breaking away from the subtle changes we're accustomed to seeing.

“In the world that we live in now, that’s not enough. There is more competition now. The world has changed. It’s faster pace. So our design needs to change faster as well,” he said.

New BMW models coming soon include the next-generation X4, the new X5, the flagship X7 and the 8 Series Coupé, so we're keen to see exactly how this new approach is going to be rolled out.

Exciting times indeed.



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