Home / Automotive / News / Bmw Promises To Clean Up And Diversify Its Design Language


Adrian van Hooydonk, head of design at the BMW Group, has promised that the German brand is in the process of “cleaning up” its styling, with the new X2 the first model to receive the new look.

Van Hooydonk told Automotive News, “We’re going to clean things up. We’re going to use fewer lines [and] the lines that we’ll have will be sharper and more precise.

“On the interior, we’re going to have fewer buttons – the cars will begin to show their intelligence, so you have to give it less input,” he added.

He added that BMW’s various model lines would also "become more distinct from each another.

“You’ll find the cars will become stronger in character and separated more from one another.”

He also said that there would be more extreme alterations from generation to generation, breaking away from the subtle changes we're accustomed to seeing.

“In the world that we live in now, that’s not enough. There is more competition now. The world has changed. It’s faster pace. So our design needs to change faster as well,” he said.

New BMW models coming soon include the next-generation X4, the new X5, the flagship X7 and the 8 Series Coupé, so we're keen to see exactly how this new approach is going to be rolled out.

Exciting times indeed.

A Rat Rod Chevy V10 – A Snow Storm And A Comedian!
The Jaguar F-Type Receives A Facelift For 2020
Novitec Tuned The Ferrari 488 Pista To 791bhp
The Updated 5-Litre V8 Lexus RC-F And Track Edition
BMW Z1: The Weirdest BMW You Probably Haven't Heard Of
5 Kit Cars You Can Assemble Yourself From The Ground Up
Automobili Pininfarina Reveals Their First Image Of The New PF0 Hypercar
What If Cars Spontaneously Disappeared?
Video: The 2018 Mercedes Cls Is Finally Here