THAT POSSIBLE AUDI TT REPLACEMENT - THE FUTURISTIC AUDI CONCEPT C - HAS ACTUALLY BEEN DRIVEN AND REVIEWED!
Audi’s future has a face, and it’s drop-dead gorgeous. The Audi Concept C, first unveiled in Milan before heading to Munich’s IAA show, this sleek, all-electric roadster embodies the four new pillars of Audi design: clarity, technology, intelligence, and emotion. And it wears them all like a tailored suit. This is Audi reminding the world that innovation isn’t about shouting louder - it’s about refinement and style. The Concept C takes everything that defines the brand and distills it down to something elemental: speed, purity, and emotion. Beneath the concept-car glamour lies something tangible - a glimpse at a future production sports car, fully electric, with the kind of driving dynamics and design purity that defined the TT and R8 before it. Audi says it’ll blend “the thrill of open-top driving with the elegance of a coupe,” and judging by this, they’re not kidding. The Concept C’s electrically retractable hardtop is a first for Audi. In one seamless motion, it transforms from a sleek, sculpted coupe into a low-slung roadster. The proportions are spot-on: a long, clean bonnet, short overhangs, and wide haunches that hint at performance before you even start it. It’s part sculpture, part spacecraft - something straight out of I, Robot’s RSQ fantasy, but now entirely real.
At the centre of the front end sits a new vertical frame, Audi’s bold reinterpretation of its own racing history. The design nods to the legendary 1936 Auto Union Type C, yet it feels futuristic - upright, confident, and unmistakably Audi. Every surface flows with precision, each line measured and meaningful. This is form born from function and heritage. Audi’s design boss Massimo Frascella calls the approach radical simplicity - and the Concept C makes that philosophy tangible. The car’s form is clean but powerful, emotional yet restrained. It’s the kind of minimalism that feels expensive, not empty. Where other brands are chasing wild aggression, Audi’s found calm confidence. The bodywork’s crisp edges and smooth transitions give the Concept C a sense of clarity that could define the next decade of Audi design.
Inside, Audi proves that emotion isn’t lost in the age of touchscreens. Every element has been curated - not designed, curated - to engage the senses. The interior wraps around the driver with hand-finished materials and quiet precision. Surfaces flow in a way that feels organic, yet structured. Technology hides until needed. The 10.4-inch central display folds neatly away, leaving a calm, uncluttered cockpit. Touchpoints - like the steering wheel and centre console - feature haptic controls that click with that satisfying “Audi sound,” a subtle mechanical signature that’s been engineered, not incidental. Materials matter here: leather, metal, and sustainable textiles blend with precision. The tactile mix isn’t about luxury for its own sake - it’s about connection. Everything you touch, see, and hear reinforces the car’s identity. This is digital minimalism done right.
The Concept C might point forward, but its soul looks back to cars like the TT, the R8, the RS 6 Avant (C6), and even the Type C Grand Prix racer that inspired its name. Each of those machines marked a turning point for Audi. Now, the Concept C does the same, signalling a new chapter where design and electrification are not opposites, but partners. This company is gearing up for transformation. With over 20 new models on the way in the next two years, a Formula 1 return in 2026, and deep collaborations in EV software and technology, Audi’s shifting into a new era - one defined not by noise, but by clarity.
When Audi rolled the Concept C into Milan, it wasn’t there to show off a flight of fancy. It was there to show what happens when a century-old brand decides to evolve. The Concept C isn’t a dream car; it’s a statement piece - proof that the four rings can still turn heads and hearts in equal measure. It’s a design study, yes. But it’s also a promise: that Audi’s future cars will be as beautifully engineered as they are emotionally resonant. The Concept C bridges eras - a car that looks like it’s driven straight out of tomorrow, yet feels destined to be remembered for decades.
As Massimo Frascella puts it: “We achieve clarity by reducing everything to the essential.” And that’s exactly what the Concept C represents — the essence of Audi, refined for the electric age.
Take a look at the YouTube video from the Autogefühl channel as they get to see the futuristic Audi Concept C in the metal, and also drive the thing. With it being a concept, we don't expect everything works just yet, but watch and see what does.
Be sure to check out our YouTube channel here for more exciting and exclusive SXdrv content! And don't forget to smash that subscribe button!