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There will be no mistaking the 2021 BMW 4-Series Coupe and its massive grille.

In what some would consider frightening news from BMW, the massive grille from their Concept 4 (in the gallery above) on display in Frankfurt will make it to the production vehicle. It will be the most generous grille slapped onto the nose of a BMW ever.

The controversial nose job is unquestionably a conversation-starter, and that is what BMW is aiming for. They want people talking about the 2021 BMW 4-Series Coupe because, in a shrinking segment of the motoring industry, BMW wants to be at the forefront of the mind of potential buyers.

Ignore the grille, and you will find the 4-Series Coupe will be a re-skinned BMW 3-Series, with identical mechanicals including the hybrid turbocharged six-cylinder motor pushing out 374hp. An eight-speed automatic cog-swopper will do duty sending the power to either the standard rear-wheels or the optional all-wheel-drive. There's no news on a manual gearbox though, but rumour has it that the US won't be getting it anyway.

There is more beneath the skin too, such as a lowered rear axle and lift-related dampers tuned for speed and performance. The car is 57 millimetres lower than its 3-Series sibling, and that translates to a centre of gravity 21 millimetres closer to the ground. The hybrid system with a 48V starter generator and second battery also help the 4-Series Coupe to propel itself faster, adding 8kW/11hp to the primary motor during spirited driving.

The standard BMW 4-Series Coupe is due near the end of 2020, but expect an M4 in 2021, with the M Division confirming an all-wheel-drive system from the M5 and the S58 twin-turbo straight-six engine found in the X3 and X4 M. There will be a convertible and Grand Coupe on offer too.

Prices are set to start at around $45,000, but the M4 Coupe spotted testing at the Nürburgring recently, will be substantially more. Check it out in action in the video below.

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