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THE APRILIA RS 660 IS ONE GREAT-LOOKING SLICE OF ITALIAN DESIGN AND PERFORMANCE.

Published: 2025-03-17 15:15:17 Last Updated: 2025-03-17 15:55:20

The Aprilia RS 660 is one great-looking slice of Italian design and performance. 1

Few motorcycle manufacturers embody the spirit of racing quite like Aprilia. Born in Noale, Italy, Aprilia started in the post-war era as a small bicycle manufacturer before making its mark in the motorcycle world. By the late 1960s, Aprilia had entered the off-road segment, but it was the 1970s that saw the brand pivot towards road racing, eventually becoming a dominant force in MotoGP and World Superbike. With a reputation for lightweight, high-performance machines packed with cutting-edge technology, Aprilia has consistently pushed the boundaries of what’s possible on two wheels. Fast forward to today, and the Aprilia RS 660 is a perfect example of that philosophy. It’s the benchmark for a new generation of lightweight, high-performance motorcycles - a segment it created to redefine modern sportiness. Designed to deliver an optimal balance of power, agility, and advanced technology, the RS 660 has already proven itself in competition, racking up victories across multiple championships. At its heart is a front-facing 660-cc Euro 5+ parallel-twin engine producing 77 kW, a punchy powerplant that blends high-revving excitement with usable midrange torque. What makes it special is how it integrates into the bike’s overall design: the engine is a structural component of the twin-spar aluminium frame, keeping weight low while maintaining rigidity. With a curb weight of just 183 kg, the RS 660 is built for precision and stability, delivering confidence through every corner.

The Aprilia RS 660 is one great-looking slice of Italian design and performance. 2

Aesthetically, the RS 660 channels MotoGP-inspired aerodynamics, including winglets sculpted into its sleek fairings. Its sharp, aggressive front end is dominated by a three-element full-LED headlight, ensuring it looks just as fast standing still as it does in motion. The ergonomic design strikes a fine balance between sportiness and comfort, making it a viable option for both road riders and track-day warriors. For those who crave an even more exclusive experience, the RS 660 Factory takes things to another level. Featuring Öhlins suspension, premium components, and a pure racing soul, this version is built for riders who want the absolute best. Its refined chassis setup and high-end components allow it to reach a true top speed of 240 km/h, while its race-derived livery, two-tone seat, and gold-look suspension scream performance. The RS 660 doesn’t just rely on its mechanical prowess - it’s also packed with Aprilia’s APRC (Aprilia Performance Ride Control) electronics suite. This advanced system includes multiple riding modes, traction control, wheelie control, and a quick-shifter, all accessed via a crisp 5-inch TFT display. Whether carving up mountain roads or setting personal bests on the track, the RS 660 delivers an exhilarating, customizable riding experience. Aprilia’s legacy of performance and innovation continues with the RS 660 and its Factory variant. Designed to bring the thrill of racing to the road, these machines represent the perfect blend of Italian craftsmanship, cutting-edge engineering, and sheer riding exhilaration. It’s a perfect size for someone my size and weight, and it would look just right in my parking lot, except if I did get a bike I’d have my manhood removed by my missus.

Take a look at the YouTube video from the ADR crew as they explain all the coolest things about this rather tasty 660 cc bike that packs a whopping 77 kW of sports power: The 2025 Aprilia RS 660: A Game-Changer for Sportbike Enthusiasts | Adr Automotive

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