THIS IS HOW THE 1% OF THE 1% ENJOY A TRACK DAY - BUGATTI BOLIDE OWNERS ROCK CIRCUIT PAUL RICARD
Bugatti’s racing pedigree just hit another milestone, and this one comes with an ear-splitting W16 roar. The first-ever customer drive event for the Bolide has taken place at Circuit Paul Ricard, giving owners the chance to finally experience the full-force brutality of their track-exclusive hypercars. These aren’t just any cars - they’re multimillion-dollar, precision-engineered beasts that exist purely to shred racetracks. And that’s exactly what happened. Dubbed ‘Feeling The Track,’ the event was more than just a chance to stretch the Bolide’s legs. It was a nod to Bugatti’s century-old motorsport legacy - a lineage built on domination, relentless innovation, and making other race cars look slow. This was a gathering of some of the world’s most elite petrolheads, pushing the limits of what’s possible on four wheels. At the heart of the Bolide lies the definitive version of Bugatti’s monstrous W16 engine, delivering a track experience unlike anything else on the planet. Designed to be the purest, most extreme Bugatti ever, the Bolide strips away road-going comforts and focuses entirely on speed, precision, and that intoxicating connection between driver and machine. ‘Feeling The Track’ was the ultimate proving ground - an opportunity for owners to unlock the full potential of their machines in an environment purpose-built for speed. Circuit Paul Ricard, a venue with Grand Prix history, was the perfect setting. With its high-speed straights and flowing corners, the track let the Bolide’s engineering brilliance shine. Owners didn’t just get thrown in at the deep end, though - before they went full-send in their hypercars, they sharpened their skills behind the wheel of Porsche 911 GT3 RS models. Once their reflexes were dialed in, it was time to unleash the Bolide.
Hypercars, tailor-made for the elite - Bugatti’s attention to detail is legendary, and that extends to every aspect of Bolide ownership. Before the track action even began, each owner went through a personal seat fitting at Molsheim and received a bespoke ‘flight case’ for their hypercar - just like in top-tier motorsport. The exclusivity factor was dialed to the max. And when these machines hit the track? Visual spectacle doesn’t even begin to cover it. Each Bolide reflected its owner’s individual style, with four stunning specs making their debut. One combined ‘Black Carbon’ and ‘Ruby’ with gold-painted rims for an ultra-luxurious contrast, another fused ‘Black Carbon’ and ‘Blue Carbon’ for a stealthy yet aggressive look. A third model was drenched in full ‘Nocturne,’ while the fourth blended ‘Black Carbon’ and ‘Argent’ to create a menacing monochrome masterpiece. Bugatti Pilote Officiels Bruno Spengler and Andy Wallace were on hand to guide owners through the learning curve, helping them unlock every ounce of potential from their cars. With each lap, confidence grew, lap times dropped, and drivers got closer to the true limits of the Bolide. It was an exercise in precision - learning to trust the car’s insane aerodynamics, grip, and raw power. Adding another layer of madness to the event was the debut of the Bolide in its ‘Équipe Pur Sang’ livery. A tribute to Bugatti’s motorsport DNA, this special edition embodies everything the brand stands for - cutting-edge performance, heritage, and an unrelenting pursuit of speed. ‘Équipe Pur Sang’ (French for ‘Thoroughbred Team’) is a direct nod to Ettore Bugatti’s race-winning machines of the past, now reimagined for the modern era.
“More than just an opportunity for our customers to understand the Bugatti legacy, ‘Feeling The Track’ marked a defining moment in the story of the Bolide. It celebrated a racing heritage that spans over a century, showcasing Bugatti’s unwavering commitment to performance and serving as the ultimate tribute to the W16 era. This was the moment we had all been working toward – witnessing multiple Bolide examples unleashed on the track together. The gathering of multiple Bolide and the introduction of Équipe Pur Sang at Circuit Paul Ricard underscored Bugatti’s relentless pursuit of innovation and engineering excellence. This event marked the beginning of a new chapter for Bolide owners, while furthering a storied legacy and reinforcing Bugatti’s commitment to motorsport activities. With Équipe Pur Sang, Bugatti ensures its name remains synonymous with cutting-edge performance and motorsport for generations to come.” – Hendrik Malinowski, MD of Bugatti.
Take a look at the YouTube video that shows off the super rich playing with their track toys - a super rare fleet of Bugatti Bolides. These are track-only cars, which makes their pricing even more insane: FEEL THE TRACK: BUGATTI Bolide owners take on Circuit Paul Ricard | Bugatti
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