Mitsubishi is one of the biggest manufacturing companies globally. But its car market is just a fraction of what Mitsubishi actually does. Mitsubishi manufactures elevators, air conditioners, nuclear power plants, chemical laboratories and refineries, aeroplanes and spacecraft, and is even the proud owners of Nikon cameras as well!
But that doesn't necessarily answer the question motoring enthusiasts have. That is, what happened to their love for making some of the finest Japanese sportscars in the world?
Back in the 80s and 90s, Mitsubishi absolutely dominated in rally sport which, in turn, gave the company a huge enthusiast following and brand loyalty. Mitsubishi knew they had to expand their market even more, so they joined forces with Chrysler. This proved to be more efficient and cost-effective. Shortly after the partnership, they introduced us to cars such as the Mitsubishi Eclipse GSX, Eclipse Spyder, 3000GT. And, let's not forget the Mitsubishi Evo. Even today, these cars are still treasured collector's items!
But then, all of a sudden, the partnership with Chrysler ended. After the split, no new Mitsubushi sportscars were ever released. Well, except for the Evo, which retained its basic design for over 8 years before officially retiring in 2016. Now, Mitsubishi is nothing more than a Japanese car manufacturer that makes run of the mill commuter cars.
Check out the video below by the YouTube channel, That Dude In Blue, on The Downfall Of Mitsubishi Motors.
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