The Ford Bronco and the Chevrolet Blazer have been competitors for decades. Now, with the revival of the two badges, why is the new Bronco better than the new Blazer?
In the 1960s, Ford saw the success of the Jeep CJ-5 and the International Harvester Scout and wanted in on the action. In 1965, the Ford Bronco hit the market as a sport-utility vehicle and captured the hearts of American's all across the country.
Not to be left in the dust, Chevrolet jumped on the bandwagon too. Unlike Ford, who built the Bronco from the ground up, Chevy shortened the chassis of their C/K pickup truck, offering four-wheel-drive and a larger cab than the Bronco.
Thus, the rivalry between these two legends began, and they traded blows until the 90s when gas-guzzlers were out of date, and sales were on the decline.
Then, in 2018, Chevy launched an all-new Blazer, a mid-size crossover utility vehicle, that has very little in common with its grandfather of the same name. Although kitted out with the latest tech, it's a soft-roader at heart, happier in the burbs than on an overland trip to the middle of nowhere.
This may seem bad to traditionalists, but the Blazer, and it's sibling the Trailblazer, has sold like hotcakes. It turns out, Chevy nailed their target market, but it's not the rough-and-tumble outdoor types of the past, it is now suburban parents on the school run.
In 2020, it was Ford's turn to revive their Bronco badge, and boy, did they do a splendid job. Completely ignoring modern SUV trends, they delivered a vehicle faithful to its roots. Rugged and capable of flattening any terrain, the retro design is inspired, it's also packed with tech for the modern world. It's simply excellent in all aspects.
Ultimately, for fans of the originals, the Bronco inspires more nostalgia, especially considering the new Blazer looks like a Camaro on stilts. Ford hasn't allowed its corporate marketing teams to sell the Bronco nameplate to the Jones', and that is superb. The Blazer may be shifting units, but the Bronco moves your soul. Which would you rather own?
Check out the YouTube video by Nolan at Donut on Why The New Bronco Works And The New Blazer Doesn't.
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