"BMW has lost their mind with making the new front grille on the M3 and M4 so excessively large" is only one of the thousands of comments about the design of the new BMW M3 and M4, but there is actually some good reason as to why BMW decided to do this, as well as a very good reason as to why it was not well-received.
BMW, like most other performance car manufacturers, have to consistently improve on their previous products, not necessarily only on looks but on performance as well and in doing so, some major design changes may be required to accommodate a significant bump in power.
BMW made the front radiator sit closer to the front bumper in the new M3 and M4 which proves to be far more efficient in cooling the engine as well as being able to more evenly allow air to pass through it and therefore requires a far larger front grille. So that is all well and good, but why was it so badly received?
People don't necessarily have an issue with the largeness of it, but rather its proportions to the rest of the car. In BMW's history, we have seen massive grilles as well but they were never questioned. A designer pointed out that the reason as to why the new BMW M3 and M4 look so strange is due to the fact that BMW broke their brand design identity by having the front grille cross over the crash structure, or below the point where the bumper sticks out the most.
Take a look at the video below by the YouTube channel: Donut Media on Why The BMW M3 HAS To Be Ugly...
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