Home / Automotive / News / Tokyo Pays Tribute To The Late Toyota Legend, Tatsuro Toyoda


The 30th of December 2017 turned out to be a sad day in Tokyo as Tatsuro Toyoda, Toyota's former president, passed away after suffering pneumonia.

Toyoda has been involved in the company from 1984 and even set up the joint venture between Toyota and General Motors which became New United Motor Manufacturing. After stepping down as president in 1995, he pursued other roles within the company including adviser, following in his father's footsteps, Kiichiro Toyoda, who founded Toyota. This 88-year-old Toyota legend has been the epitome of a successful businessman who created a kingdom out of a small company.

A ceremony was held for the family by his wife, Ayako Toyoda but a more public ceremony is still to be held. His instrumental work in Toyota led to people talking about him as a "pioneer in international collaborations in the industry".

The burning question is "who will be the next leader of the Toyota generation now that it is not in the hands of the Toyoda family?"


Behold The Top Secret V12 Toyota Supra By Smokey Nagata
Toyota Gazoo Racing SA’s Nasser Al Attiyah and Mathieu Baumel Win Dakar 2019
The All New Audi R8 LMS GT3 Evolution
Toyota Hopes To Resurrect Either The MR2 Or The Celica
Richard Hammond And His Family Were Burgled In Claimed Gas Attack
2019 Toyota 86 Trd Special Edition With Slightly More Power
Video: The History Of The Legendary Toyota Mr2
Video: The New Hilux Takes On The 2018 Dakar
The Toyota Wonder–capsule