The low-volume exotic halo car, which is a new design from Audi needs to wait, according to the brand's boss Stephan Winkelmann. The reason is that the brand has a bunch of new models waiting to be launched first before they get to play the card of the Audi Sports halo car.
Winkelmann knows more than almost anyone about low-volume exotics and the benefits they bring to the brand. "I'm very keen on working on this in the future," Winkelmann told AutoNews. "I think not only the brand deserves it, but there is a demand outside, and the [customers] are looking into it."
At the moment Audi needs to focus on the expansion of the RS sub-brand, including two new crossovers, RS Q5's that are expected to hit the market this year while a range-topping RS version of the upcoming Q8 that is also reportedly coming. The performance division is also working on its own version of an all-electric E-Tron model. Audi will launch the E-Tron Quattro SUV in 2018, followed by the E-Tron Sportback in 2019.
These new electric models will offer a good balance between performance and range because Audi Sports customers would use them as daily drivers. Only when all this is done can Audi Sport focus on creating a proper halo car, which will sit above the R8 and act as the absolute pinnacle of Audi's range.