Home / Social media / News / The 1 of 1 Bugatti Chiron Profilée sold for R197 000 000 - What else can you buy for that price tag?


This Bugatti Chiron Profilée is a one-of-one version of what is arguably the world’s most easily recognisable hyper, and as expected when it first broke news, it was going to be mad money. Usually, there are some criteria needed before you can spend your millions on a Chiron, but this one was different because anyone could own it if they had the winning bid at a Sotheby’s auction. This meant the world’s 1 % who had never owned one before could buy one of the most special models ever built, and someone out there paid an absolutely unbelievable amount of $9 500 000, and when the auction house’s commission and taxes were added, it became a total sales price of $ 10 700 000. That’s easy to read but not easy to wrap your head around. In our money that equates to a number that our ex-president wouldn’t be able to pronounce even with a teleprompter helping. In SA money, that’s roughly R196 817 805.57, so let’s call that a cool one hundred and ninety-seven million Rand, depending on the exchange rate of the day. I mean yeah, it’s a whole lot of car, and the fact that it has that lightning-fast 7-speed DCT transmission bolted to the company’s iconic 8.0-litre quad-turbocharged W16 powerplant with around 1 500 hp is next-level cool, but we’d rather spend that money on other things. Like a car for everyone we know, and possibly have ever met.

There are loads of cars we like, both modern and classic, but seeing as this uber-limited edition Bugattis is brand new (ok, it had just under 400 km on the clock at the time of the auction) we decided to see what we could get from current SA showroom floors for the same money spent. As said, this theoretical purchase would be for a fleet of the same make cars to gift all our friends and family and that friendly car guard down the road. Here’s a list of fifteen of the cars we like, and how many we can get with our imaginary millions:

Audi RS3 - R 1 246 600 - 158 units

Audi RS e-tron GT - R3 359 400 - 58 units

BMW M2 - R1 485 000 - 132 units

BMW M4 Competition - R2 125 000 - 92 units

Ford Mustang 5.0 GT - R 1 194 000 - 164 units

Hyundai i30N - R799 900 - 246 units

Suzuki Swift Sport - R392 900 - 501 units

Porsche 718 Cayman GT4 - R2 026 000 - 97 units

Porsche Taycan - R 2 355 000 - 83 units

Porsche 911 GT3 RS - R4 445 000 - 43 units

Toyota GR Yaris - R791 900 - 248 units

Toyota GR 86 - R712 100 - 276 units

Toyota GR Supra - R1 155 900 - 170 units

Volkswagen Tiguan R - R1 014 900 - 194 units

Volkswagen Mk8 GTi - R744 200 - 264 units

Take a look at the YouTube video showing off the stunning 1 of 1 Bugatti Chiron Profilée that recently sold for absolutely silly money, and then decide if it's worth that high price tag, or if it's better to buy hundreds of other cars and a property or two, too: BUGATTI CHIRON Profilée: An Automotive Solitaire | Bugatti

Be sure to check out our YouTube channel here for more exciting and exclusive SXdrv content! And don't forget to smash that subscribe button!

The most powerful M car ever, the BMW XM, driven. How good is it?
The 2336-piece Lego Land Rover Defender 90 debuts for the brand's 75th anniversary
The Ferrari Roma Spider is the first soft-top Ferrari in 54 years - definitely worth the wait.
BMW is the Official Car of MotoGP for a 25th season
Volkswagen's ID. 2all is the Golf-sized EV we've been waiting for.
Did you know there's a baby GR Supra dragster in existence?
The world's only RHD Bugatti EB110 Super Sport Prototype is for sale, and it will be ridiculously pricey!
Lamborghini reveals the upcoming LB744 EV's lightweight skeleton
BMW's M4 CSL is once again confirmed as the automaker's fastest production model at Nürburgring