Rolling shots of cars never fail to grab the viewers attention. They offer a completely different dynamic because you get to see the car in motion. Although it's a static photo (i.e. moving in a straight line), the idea is to capture the fourth dimension with an element of motion.
The goal of rolling shots is to blur the motion around the car whilst retaining the sharpness of the centre of interest.
To do this, we have to have a camera where we can select which settings we want. In other words, a camera with a manual mode.
You also have to have the camera travelling at the same speed as the car you're filming. To do this, you'd normally be shooting from another car.
Now, you are going to have to choose which camera settings you want. First of all, regardless of what settings you choose, you have to always retain a correct exposure!
First, decide what setting will allow you to blur the background of the subject. A slower shutter speed will help you achieve this, but not too slow as you risk blurring the car as well. The amount of blur you get is determined by the speed of the car as well as the choice of shutter speed. So, a good starting point will be around 1/60th of a second.
Next, you are going to have to use your other two settings, Aperture and ISO, to balance the light meter to ensure correct exposure. We recommend an ISO of 100, and the aperture will depend on the light intensity of the environment you're shooting in, but it should be close to around f16.
Take a look at the video below by the YouTube channel, The Car Creative, on How to do Rolling Shots - Best practices, tips and tricks and how to shoot on your own...
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