BMW ART CARS BRING ROLLING MASTERPIECES TO GOODWOOD REVIVAL 2025 AND NOW WE HAVE FOMO.
This September, the Goodwood Revival will transform into an open-air gallery unlike any other. From 12–14 September 2025, five icons of the legendary BMW Art Car Collection will take centre stage at the historic Earls Court Motor Show, inviting enthusiasts, collectors, and dreamers to witness the fusion of art, design, and speed.
For half a century, BMW Art Cars have blurred the lines between automotive engineering and contemporary culture. What began in 1975 with a bold idea - inviting artists to use a car as their canvas - has since evolved into a series of rolling sculptures that have become touchstones of creativity and innovation. The roster of names reads like a who’s who of modern and contemporary art: Andy Warhol, Roy Lichtenstein, Frank Stella, David Hockney, Jeff Koons - each leaving their unmistakable imprint on BMW’s performance icons.
Now numbering 20 unique Art Cars, the collection continues to travel the globe as part of the BMW Art Car World Tour, marking its 50th anniversary. From international galleries and biennales to racetracks and cultural festivals, these cars have become symbols of BMW’s deep connection with art and design. At Goodwood Revival 2025, five Art Cars spanning four decades will be on display - each telling its own story of vision, movement, and imagination.
The Five Stars of the Revival Showcase
1976 | Frank Stella – BMW 3.0 CSL
Frank Stella, celebrated for his minimalist precision, approached the BMW 3.0 CSL as though it were a giant technical drawing. With black grid lines laid over a crisp white body, Stella’s car turned mathematics into visual poetry. Beneath the artwork lay no less drama: the 3.0 CSL, nicknamed the “Batmobile,” boasted up to 750 hp and was a fierce competitor at Le Mans, where art and motorsport collided for the very first time.
1977 | Roy Lichtenstein – BMW 320i Turbo
If Stella’s car whispered with precision, Roy Lichtenstein’s 320i Turbo shouted in colour. With sweeping comic-inspired lines and his signature “Ben-Day dots,” Lichtenstein transformed the BMW into a moving canvas that echoed landscapes flashing past at speed. Driven by Art Car visionary Hervé Poulain alongside Marcel Mignot, it roared onto the 24 Hours of Le Mans grid, embodying Pop Art in motion.
1982 | Ernst Fuchs – BMW 635 CSi
Austrian painter and visionary Ernst Fuchs brought mysticism and folklore to the series with his BMW 635 CSi. Titled “Fire Fox on a Hare Hunt,” the car merged production-car elegance with fiery, dreamlike imagery - marking the first Art Car based on a road-going model. Its surreal style stood apart from earlier designs, showing the collection’s power to bend boundaries between daily driving and high art.
1995 | David Hockney – BMW 850 CSi
British art icon David Hockney took transparency literally. His BMW 850 CSi invited viewers to look through the car, revealing imagined inner workings with painterly strokes. Doors hinted at outlines of a driver, while vents and details became part of a story told across its surfaces. With its bright colours and playful spirit, Hockney’s Art Car embodied the idea that design could be both intimate and spectacular.
2010 | Jeff Koons – BMW M3 GT2
The most explosive of the Revival line-up, Jeff Koons’ M3 GT2 radiates pure energy. With streaks of bold colours stretched across its bodywork, the car looks as though it’s breaking the speed of light — even while standing still. Created for endurance racing, the Art Car competed at Le Mans in 2010, its bodywork a vivid counterpart to the brute power of the M3 GT2 beneath. Koons himself called it “a race car that is art, and art that can race.”
Since their inception, BMW Art Cars have existed at the intersection of motorsport and modern art - not simply static pieces, but living sculptures built to move. They’ve lined the grids of Le Mans, filled halls at Art Basel, and now continue their world tour as part of the collection’s golden jubilee. At Goodwood Revival 2025, the five featured Art Cars will be exhibited in Earls Court, alongside some of the most celebrated cars in motoring history. The juxtaposition is fitting: in an event dedicated to heritage and nostalgia, the BMW Art Cars represent the future of cultural preservation - where the automobile becomes a medium for self-expression, identity, and narrative.
Take a look at the YouTube video that shows off 50 years of these amazing BMW art cars, some of which will be seen by those lucky enough to make it to the Goodwood Revival event taking place in a week or two: 50 Years of BMW Art Cars 🎨 | BMW Group
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