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Rolls Royce has a sub-class range of variants called the Back Badge editions and now have officially added the Ghost to that collection that they call The Balck Badge Ghost.

For the first time in the history of Rolls Royce, the Spirit Of Ecstasy is now painted in pitch black as well as the Pantheon Grille which is rather controversial to the automakers brand and design identity but Rolls Royce chief executive officer Torsten Muller-Otvos explains that the Black Badge range and Black Badge Ghost, in particular, is marketed to an entirely new and younger client base of the luxury car brand and the Rolls Royce Black Badge Ghost is right at the heart of that strategy.

Take a look at the video below by the YouTube channel: Rolls Royce Motor Cars on Rolls Royce Motor Cars Introduces Black Badge Ghost...

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