Merchandise is awesome, especially when it’s done right. Take shoe manufacturer, Puma, for example. The powers that be in their PR and marketing departments know that automotive fanatics love wearing gear that also bears their favourite automaker’s logo. Car owners just love buying sneakers to match their car, it’s a way to show allegiance and show off at the same time, and in some cases the merchandise is more aspirational. Some auto fans may have their sights set on owning a Ferrari in the future, but while that’s a massive undertaking, owning a pair of good-quality shoes bearing the Ferrari logo is something that takes a lot less willpower and time when squirrelling the money away. Sports company Puma is undoubtedly the leader in this automotive footwear game thanks to having a range of BMW branded shoes, Ferrari branded shoes and also Porsche branded shoes - the latter recently received a whole host of new designs and colourways and SXdrv loves them! Also, colourway is what people in the game use to refer to the colour pattern of their shoes, anyone using other terms likely won’t be the kind to spend more than a few bucks on a pair of shoes.
These Puma shoes aren’t just for Porsche, they’re actually model-specific, being created to celebrate the legacy of the original Porsche 911 Carrera RS 2.7 that first showed up on the automotive scene in 1972. There were initially just 500 examples built for homologation into Group 4 racing, and the car was so popular that all 500 units were sold within weeks. The OG Puma Suede also has a special history, with 307 pairs originally made to celebrate track and field Olympian Tommie Smith’s competition number. That makes this new range of Puma x Porsche Suede RS 2.7 Limited Edition shoes quite special, and so to keep their value and exclusivity up, the shoemaker has limited the numbers to just 500 pairs. Well, that’s 500 pairs in each colourway, and with there being ten different colourways that’s a total of a mere 5 000 pairs of these special shoes, worldwide!
If you know even the slightest thing about the world of sneakers, it has to be that limited edition kicks are big business, very big business. They can drop for decent prices but resellers make sure prices go rather out of whack. This doesn’t put the collectors off either because with the right shoes, the money becomes an investment. Take all these Puma shoes you see here, each one has that aforementioned limited production run, and each one was almost immediately sold out online. A few pairs were said to be available from Porsche headquarters, but we’ll bet anything they’re also long gone. The timeless Puma Suede bears the iconic RS 2.7 typeface as on the original Porsche 911 Carrera RS 2.7 itself and it is, nay, was available in ten different colorways based on the paint options available for the RS back in the day, and to make things even more complicated the Orange/Black colourway was exclusive to The Netherlands and the Grand Prix White/Black was only for the Japanese market.
One bonus for owners of these instantly collectible Puma x Porsche Suede RS 2.7 Limited Edition shoes, they will also have free entry to the Porsche Museum until the end of 2022 to experience the legendary heritage of Porsche first-hand. There's no mention as to if you need to be wearing the shoes for entry or not...
Take a look at the YouTube video that shoes off these amazing and rare new Puma kicks. It's not terribly exciting but it does show the shoes a wee bit better than the static images below the video do:Puma Suede celebrates Porsche 911 Carrera RS 2.7's 50th birthday | CNR information