THE NEW LAMBORGHINI URUS SE IS THE ITALIAN AUTOMAKER'S FIRST HYBRID PLUG-IN SUPER SUV - AND IT'S FAST!
When it comes to premium SUVs, the majority of them seen on the market usually feature understated styling. Those with the means don’t usually opt for a car that has that ‘look at me’ factor, instead preferring something that offers up the best in comfort and technology with a powerful motor. Lamborghini flipped that on it’s head with the introduction of the Urus. Not only was it an SUV with a lamborghini badge, it also had the styling you’d expect from the designers of cars like the Huracán. The this is big and imposing and it really does look like a supercar on steroids, but it also has that same Lamborghini supercar quality, an amazing cabin and in the case of the Huracán Performante a twin turbocharged 4.0 litre V8 with 490 kW (666 hp) on tap. It’s a popular choice for YouTubers and soccer stars, evident by the nearly 20,000 sales worldwide since it’s 2017 debut. We’ve seen a few online articles mentioning the possible end of the Urus range, but this week at Auto China Beijing the Italian automaker unveiled the new Lamborghini Urus SE, the first plug-in hybrid version of the super SUV. Not that they say it’s the first, which alludes to more at some point. “With the Urus we changed the paradigms of the SUV world, ushering in a new segment,” commented Stephan Winkelmann, Lamborghini Chairman & CEO. “In just a few years, the Urus has become our brand’s bestseller, enabling Lamborghini to attract new customers and strengthen its position in the most important markets. With the Urus SE, we’ve taken another step towards the future in line with our Direzione Cor Tauri strategy, moving ahead with the electrification of the range and the path toward decarbonization that began with the introduction of the Revuelto super sports car in March 2023.”
Take a look at the YouTube video from Lamborghini that shows off their latest attack on the electric car market which comes in the form of the new Urus SE, a plug-in electric version of the popular super SUV that has taken the supercar world by storm: Urus SE - Dare To Live More | Lamborghini
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