VIDEO: GM ROLLS OUT A NEW DASHBOARD TO MAKE YOU CAR A SHOPPING SPOT...

GM wants to make life more efficient for its drivers and keep them on the road, so it is making sure you'll never have to leave the comfort of your car to order a coffee or pay for fuel. 

The automaker is rolling out a new commerce platform for its dashboard infotainment console with partner Xevo Inc. The new feature, known as the GM Marketplace, will allow drivers to order food and drinks, find gas stations and pay for fuel, make restaurant reservations and more, using a personalized smart system honed by IBM Watson's machine learning techniques and user data. 

GM says that Marketplace will be the first in-dash commerce platform of its kind for the auto industry, but it is probably far from the last. Marketplace launches with a special GM section to allow drivers to purchase in-car data packages and parts, but the real centrepiece is the wide range of corporate partners. 

ExxonMobil and Shell are also included in the Marketplace, with Shell offering on-dashboard payments through its Fuel Rewards program. More partners are expected to join the ecosystem going forward. 

Marketplace will be included in eligible 2017 and 2018 model year vehicles from Chevrolet, Buick, GMC and Cadillac that have 4G LTE-connections. GM says about four million US drivers will gain access to the in-car commerce options starting immediately, with more coming online over the next 12 to 18 months. 

Have a look at the Marketplace in action in the video below.