HYUNDAI'S INSTEROID GAMING-INSPIRED CONCEPT CAR IS HERE - WE'LL HAVE TWO PLEASE.

Hyundai has unleashed something truly unexpected - a gaming-inspired EV concept that blurs the line between digital fantasy and real-world performance. Meet the INSTEROID, a wild, track-focused vision of what the INSTER could be if it spent too much time in a neon-lit arcade. Unveiled in Seoul, the INSTEROID is more than just a concept - it’s a love letter to video game aesthetics, high-performance tuning, and personalization taken to the extreme. Crafted in secrecy by Hyundai’s European design team, it builds on the foundation of the production-spec INSTER, the brand’s globally successful urban electric SUV. But where the INSTER is practical and fun, the INSTEROID cranks things up to eleven, embodying the philosophy of “Build it, play it, break it, repeat.” INSTEROID takes the INSTER’s compact, friendly shape and mutates it into something more aggressive, sporting wider fenders, track-ready wheels, a huge rear wing, and serious aero trickery like a diffuser and wheel arch air vents. LED lighting elements, a matte white finish with bold orange accents, and a menacing stance give it a high-energy presence, like it just drove straight out of a cyberpunk racing sim. Inside, the cabin is all business. Bucket seats, a roll cage, and a minimalistic instrument cluster make it feel like a stripped-out race car. The focus is on engagement, with everything fully adjustable - designed to make drivers feel like they’re fine-tuning their own digital avatars. To top it off, the INSTEROID delivers an immersive audio experience with a custom Beat House sound system and a unique synthetic engine sound designed to turn every drive into a visceral, multi-sensory event.