Home / Social media / News / Porsche and Puma sneaker collab creates some lustworthy limited edition kicks


Automakers and sneaker makers getting together to create cool merch and products is nothing new. When it comes to Porsche, the German automaker has been part of loads of collaboration projects, the latest being a joining of forces between Porsche Asia Pacific and Puma, which immediately tells us that unless you have a proper hookup in Thailand, you’re going to battle to buy any of these sneakers without having a reseller in the mix bumping the price up tenfold. The limited edition sneakers form part of the ‘Dreams in Colours’ celebration organised to celebrate three decades of Porsche in Thailand. Keeping with the times, Porsche also partnered up with 88rising, a pioneering global music and media company to run a #Dreamsincolours competition via the social media platform TikTok with the aim of empowering aspiring Thai artists to reach their dreams. With everything all about colour, this sneaker collection is known as the kaleidoscopic collection, designed to complement the Porsche 911 Carrera GTS 30 Years Porsche Thailand Edition If you haven’t seen it, the car is a special limited-edition model created to mark three decades of Porsche in Thailand. It was available in a choice of seven different colours, representing the different days of the week in Thai culture and it was sold out in near record time. The Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition also comes in seven bright hues; Signal Yellow, Ruby Star, Signal Green, Pastel Orange, Riviera Blue, Ultra Violet and Fire Red. In a nod to the year that Thailand officially began importing and distributing Porsche cars, only 1 993 pairs will see the light of day. Ludwig Tsai, General Manager of Puma Thailand said: “It’s been a privilege to work with Porsche to bring our collaborative Dreams in Colours campaign to life, to celebrate three decades of enduring Porsche passion in Thailand. The release of Puma’s very special, 1,993 sneaker-strong collection has been designed so a larger group of Porsche and Puma fans can celebrate in style, specifically Thailand’s young dreamers.”

To keep the sneaker collection authentic, these Puma California Pro sneakers have been exactly matched to the correct Porsche Paint-to Sample colours as used for the 30 Years Porsche Thailand Edition. As with the owners of the limited-edition 911, buyers can pick the sneaker colour that corresponds to the day they were born for an extra dose of good luck. The Pastel Orange sneaker boasts bespoke asymmetric details; the Porsche Paint-to-Sample colour code on the left tongue and the corresponding day on the right tongue. The insoles on each side are also different: on the left, a Classic Porsche 964 and on the right, the 911 Carrera GTS – 30 Years Porsche Thailand Edition - also matching the colour and day of the sneaker. Intricate details include the sneaker’s edition number, a ‘911’ logo on the rear pull tab, a special box and a set of exclusive accessories. “This collaboration between Porsche and Puma is a tribute to all those who are, just like us, driven by dreams,” says Yannick Ott, Director Marketing at Porsche Asia Pacific. “Inspired by the vibrant and creative culture of Thailand, we hope every step taken in this sneaker is an expression of the wearer’s dreams, confidence and limitless possibilities.” The Signal Green sneaker was created for an exclusive launch party at CARNIVALTM, Bangkok’s flagship store in Siam Square. Both brands announced a collaboration with the music and media label 88rising, to discover young and rising talent in Thailand and interested young artists are invited to share their talent by tagging #DreamsinColours on TikTok. A winner will be selected to attend 88Rising’s writing camp held either in Los Angeles, US, or Bali, Indonesia, where they will be able to further hone their skills. The limited-edition Porsche x Puma California Pro 911 ‘Dreams in Colours’ Edition sneaker hit the market on 28 May 2023 online and in select stores for the equivalent of roughly R3 800. That was then, buying now will be nothing close.

Take a look at the YouTube video that explores the way Porsche celebrates being in the Southeast Asian country while showcasing the amazing visuals and talent seen in the country. The Porsche Asia Pacific collaboration with Puma to create a limited edition run of themed shoes is one way the company is highlighting what Thailand has to offer, and we love it. The only part we don't love is that these cool kicks are only available in limited numbers, in a different part of the world: Dreams in Colours - Celebrating 30 Years of Porsche in Thailand | Porsche Thailand

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