The Porsche crest is iconic, obviously thanks to the line of great cars dating back almost 100 years now. The crest didn’t always look like this though, and it wasn’t featured on Porsche cars until 1952, but it’s still had an evolution all of its own since that inception albeit it at a much slower rate than the cars Porsche cars themselves. When a logo is good it shouldn’t be messed with too much, especially when it has worldwide recognition. In March of 1951, Ferdinand Porsche and Ottomar Domnick, a Stuttgart doctor and original Porsche customer came up with the idea of a design competition with the German Art Academies with a decent 1 000 Deutsche Mark first prize. The pair didn’t like any of the submissions though but news of the search for a logo reached New York City. It was here that Austrian-born Max Hoffman from iconic auto importer Hoffman Motor Company got involved after importing the first, and badgeless, 356 Porsche. The car won the award for the most interesting car at Concours d’Élégance in Watkins Glen. He decided the car needed a seal to finish it off, meaning a badge to represent the brand.
Take a look at the YouTube video from a decent ten years ago that shows the manufacturing process of the iconic badge, nay, crest that adorns every Porsche model from the 911 to the Macan: Manufacturing an unmistakable trademark: the Porsche Crest | Porsche
Be sure to check out our YouTube channel here for more exciting and exclusive SXdrv content! And don't forget to smash that subscribe button!