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TOYOTA HOPES TO RESURRECT EITHER THE MR2 OR THE CELICA

Date: 2018-09-23



With sports cars back on the agenda for Toyota, thanks to the Supra, the Japanese manufacturer is keen to bring back another famous name from the past, either the Toyota Celica or MR2.

Toyota has impressed us quite a significant amount over the last couple of years, first with the 86, and now with the legendary Toyota Supra which is currently in its testing phase. Now, there is talk of a brand new MR2 or Celica, for me personally, I'm hoping for a brand new Celica!

A few months ago Toyota Supra chief engineer, Tetsuya Tada, noted that the newly-established ‘GR Group’ enables the company to “have specific resources, more resources, for developing sports cars and race cars,” but now assistant chief engineer, Masayuki Kai, has gone a step further in whetting the appetite of petrolheads.

Speaking to Road & Track, Kai-san dropped two pretty major names into the conversation “We want to have Celica back, we want to have the MR2 back…The biggest was the Supra. Supra was number one, the biggest demand from the market,” he said, adding, “Now that we’ve brought Supra back, what will come next depends on the market needs.”

As to how either car might shape up, there are no plans at this stage. Kai-san hinted about the possibility of a new all-wheel-drive Celica, and a mid-engined car using the MR2 designation. “Or maybe it could be a completely different model…We’ll have to wait and see,” he said.

Development costs remain a stumbling block, due to the more bespoke nature of sports cars and the more modest sales expectations, Toyota may need to go for another joint venture to make the business case work. It worked for the Supra, a car we probably wouldn’t have without the tie-up with BMW, which has also given the world an all-new Z4.

When pointed out by Road & Track that Mazda manages to go solo with the MX-5, Kai-san responded: “They continuously developed that car. If you don’t do this, like Toyota, stopping the Supra for 16 years - it’s extremely difficult to bring it back.”

 



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