VIDEO: THE URUS IS THE LAMBORGHINI OF SUVS

Lamborghini's newest SUV is practical, refined, and conservative in design. Except, you know, the opposite.

The Urus's design has crazed lines everywhere – as if slashing VERY ANGRY stokes ALL OVER the paper could make the SUV go fast enough to outrun the fact that it'll largely be used to schlep people and groceries, plus their small dogs with exquisite pedigrees and seven middle names. Also, the Urus' wheel openings are a homage to those on the original Lamborghini Countach, and it has a gaping grille roughly the size and shape of your insecurity. The valet will love it.

Move over, to the softer side of things, the interior. The first word that comes to mind is 'lavish', but said slooooowly and with extra lip action. The Urus features an adaptive air suspension that will cradle your bad back, and stop-n-go autonomous cruise control, but one thing it does not have: a bench seat in the back. The Urus features two cosy rear buckets, in which to strap your two children – or your two favourite children – the rest can walk or take the bus to school. (you know, who cares, you have a Lamborghini Urus).

The Urus comes with the raw power of a Lamborghini super sports car, and the versatility and functionality of an SUV. Exquisite design, stunning performance, basically everything you'd expect from Lamborghini. In the city streets. On off-road tracks. In challenging weather conditions; regardless of the setting, the Urus delivers pure Lamborghini emotions, in absolute comfort and safety.