If you haven’t heard of Pimp My Ride, you’ve either been living under some sort of rock, or you’re not into cars. For a quick catch-up, West Coast Customs was started a good 30 years ago by Ryan Friedlinghaus and Quinton "Q" Dodson with a $5,000 loan from Ryan’s grandfather, and it was the first proper customisation shop to gain worldwide recognition. It took 11 years, but in 2004 after being chosen as the subject of a reality series that was to air on the popular MTV channel, the company and the projects they create became a phenomenon. The show was presented by rapper Xzibit, and it was funny and entertaining. The premise was to select a shitbox of a car from a viewer and rebuild it with modifications tailored around the owner’s needs, job or hobby. These projects were quite involved, although years later some of the cars have popped up and the work had many shortcuts that could have been done better, but as long as the ratings were high, it didn’t seem to matter. The show lasted for 8 seasons and did wonders for the company and the brand. The quality of the work seen on the show was okay, especially when you consider the elaborate and over-the-top modifications often undertaken, but the quality of work on the cars of actual paying clients was top-notch. This is why the company is still around today with a host of amazing builds attributed to the company. The client base is still star-studded featuring celebrities, pro sports athletes and musicians. One of the latest cars that attracted our attention belongs to Hip Hop artist Chief Keef, and it’s the 3rd revision of his Lamborghini Urus SUV.
Take a look at the YouTube video that feels like a proper throwback to the original Pimp My Ride show where the crew from West Coast Customs transform hip-hop artist Cheif Keef's Lamborghini Urus from a fun-loving cartoon series look into a mean-looking fighter jet-style theme complete with airbrushed vinyl. The only thing missing from this video is having Xzibit narrate the whole thing: Chief Keef's Fighter Jet Urus | West Coast Customs
Be sure to check out our YouTube channel here for more exciting and exclusive SXdrv content! And don't forget to smash that subscribe button!