IF YOU CAN'T AFFORD TO OWN A BENTLEY, YOU CAN AT LEAST SMELL LIKE YOU CAN FOR JUST R1,800
Many of the world’s top automakers have some rather epic lines of merchandise ranging from simple key rings through to branded clothing and even sneakers. Not forgetting the cool smelly stuff in the form of cologne and Eau de Parfum. While this here scribe has never been in the fortunate position to buy a Ferrari, I‘ve spent a few hundred bucks on an official Ferrari cologne. It was great walking around feeling like one of the elite, but to everyone else, I just smelled like I was trying to get lucky. I was, but that’s another story. This time round there’s new smelly stuff from the luxury car brand Bentley under its Bentley Fragrances side of things. Bentley BECOME, which the company says is a fragrance that celebrates authenticity with a blend that’s both bold and sophisticated - just like the Bentley name. This new fragrance is wrapped in a sleek, modern bottle, and it has what they call a spicy-floral scent which apparently captures the essence of fearless exploration, pushing the wearer to seize the moment and embrace who they truly are. This fragrance was masterfully crafted by Alienor Massenet, a perfumer known for her liberated, creative spirit, BECOME is an olfactory (that means sense of smell) journey that lifts, inspires, and empowers. With each spritz, the scent reveals its strength, using an addictive mix of ingredients to create an invigorating yet comforting experience. Massenet says it best: “Inspired by nature’s magic, I wanted a scent that feels alive—one that reconnects us to the world’s powerful yet peaceful essence. Using top-tier ingredients, BECOME is daringly fresh with black pepper and juniper berries, yet warmly grounded by myrrh and Madagascar patchouli.” At first, the fragrance hits you with a bright citrus burst of sweet orange and bergamot, awakening your senses with a rush of freshness and possibility. A touch of black pepper oil from Madagascar adds a daring, spicy kick, igniting the adventurous spirit within.
As the scent develops up in your nasal tract, it deepens with the green zest of juniper berry, blending seamlessly with the woody richness of myrrh absolute. From there, it’s a captivating journey into the earthier notes of Virginian cedarwood and santal album, with a grounding touch of vetiver and exotic patchouli. It’s an interesting combination that we cannot picture from the description alone. They also say that this bold combination makes BECOME both timeless and forward-thinking, just like Bentley. Marketing speak is odd. Bentley also has a commitment to sustainability, which is front and center with BECOME. Partnering with Symrise, the brand taps into the finest upcycled and renewable ingredients sourced from Symrise’s Maison Lautier in Grasse. This eco-conscious approach results in an impressive fragrance formula boasting 70.81% renewable carbon and 46.97% upcycled materials—a scent as responsible as it is luxurious. Is your current fragrance as cool for the planet? Likely not. Even the bottle design speaks Bentley’s language of refined luxury. The flacon features a recyclable aluminium cap and an eye-catching biodegradable green gradient that echoes the brand’s sustainability goals. The signature round bottle design with Bentley’s signature edges ensures it’s as much a pleasure to look at as it is to wear. Available in 100ml and 60ml bottles, Bentley BECOME Eau de Parfum is the ultimate fragrance for those who dare to live boldly. Bentley BECOME Eau de Parfum can be had for $99 for the 100 ml bottle and just $75 for the 60 ml bottle over at shop.bentleymotors.com. If anyone does get some of this, do us a favour and spritz a lil piece of paper and mail it to us…
Take a look at the YouTube video that shows off the cool new fragrance from the house of Bentley. Until The Zuck or Mr Musk figure out a way to digitally transmit smells, this video of the bottle will just have to do - it does look cool though. We're guessing it smell like a fancy Old Spice: Introducing Bentley Become | Bentley Motors
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