Renault is breaking new ground with the launch of a highly coveted collection of sneakers, paying homage to the iconic R5 Turbo from the early 80s. Expanding on the brilliant success of the initial "genR5" release, the French automaker has unveiled a limited edition of 960 pairs of sneakers, available exclusively at nft.renault.com - Renault's cutting-edge virtual shop. You can go look, but rest assured that all pairs have been snapped up already, likely within minutes of the drop. Stepping into this online showroom is an audio-visual journey of note, clearly there’s a great marketing budget at Renault. From the moment visitors select their personalized avatars, they are transported into a virtual world where the spotlight shines on the collector's edition RACING SHOE5, crafted in the stylish hues of the classic and iconic R5 Turbo. This collection is made up of six models, five of them inspired by the R5 Turbo flagship models. The sixth design, a result of collaboration with the innovative web3 R3NLT community, pays homage to the remarkable R5 TURBO 3E show car. Renault infused distinctive elements of the iconic R5 Turbo into these collector's sneakers - the rear inclination of the shoe mirrors the car's chassis, while the interior is inspired by the plush upholstery. Even the laces pay homage to the seat belts. In a final nod to its automotive counterpart, each model consists of 160 unique pairs, symbolizing the R5 Turbo's impressive 160 horsepower.
Take a look at the YouTube video that's short and sweet, but gives off a pretty rad retro vibe which must be the point seeing as these limited edition sneakers were inspired by the classic Renault R5 Turbo that was produced between 1980 and 1984. All the neon makes perfect sense now, huh?: Collector’s Edition trainers inspired by the Renault R5 turbo | CWMeda
Be sure to check out our YouTube channel here for more exciting and exclusive SXdrv content! And don't forget to smash that subscribe button!