MOPAR SHOWS OFF AT SEMA WITH THE DUDE RAM 1500 AND SIXPACK DODGE CHARGER CONCEPTS.
Every year, Mopar rolls into SEMA like a heavyweight champ ready to defend its title - and this time, it’s throwing a one-two punch straight from Detroit. Meet The Dude Ram 1500 Concept and the Moparized Dodge SIXPACK Charger Concept - two custom builds that celebrate everything unapologetically loud, fast, and unmistakably American. “Our two new Mopar concepts showcase what modern street machines from Dodge and Ram can offer for enthusiasts,” said Darren Bradshaw, Senior Vice President of Mopar North America. “We bring our latest creative designs and innovative engineering to life at the SEMA Show every year, demonstrating how Mopar can help owners build a ride that perfectly fits their lifestyle.”
The Dude Ram 1500 Concept — Vintage Swagger, Modern Muscle
The name alone oozes cool, and the Dude Ram 1500 Concept lives up to it in every way. Inspired by a sporty early-’70s trim package that blended style and muscle, this street-focused bruiser takes the laid-back swagger of the original “Dude” tough truck and straps it to a modern-day sledgehammer. Built on a Ram 1500 Big Horn, this concept ditches the work boots for racing shoes. It’s slammed lower to the ground, rides on satin-black 22x10-inch wheels, and breathes fire through side-exit exhausts that bark out just ahead of the rear wheels. A custom performance hood, front splitter, and side sills sharpen the silhouette, while that Sublime Green paint - complete with retro black C-stripes - screams vintage attitude with modern precision. Under the hood is nothing less than a 5.7-litre HEMI® V8 pushing 290 kW, fed by a Mopar cold-air intake to keep the lungs full and the throttle crisp. Inside, it’s all Mopar flair and function - Alea leather seats with bright green stitching, a custom “Dude” badge on the dash, and even an in-console safe for when Vegas nights turn into mornings. All-weather mats and an accessory rail setup remind you this thing’s built to be driven, not parked.
Moparized Dodge SIXPACK Charger Concept — Muscle Reloaded
On the other side of the stand, Mopar gave the already brutal 2026 Dodge Charger SIXPACK a heavy dose of steroids. The Moparized Charger Concept is a high-octane celebration of muscle car evolution - bold, wide, and dripping with heritage-inspired aggression. The Stryker Purple paint is pure showstopper, made even nastier with satin carbon-fibre touches on the hood, splitter, and rear decklid spoiler. Custom vented fenders improve airflow, while ‘strobe’-style Mopar graphics streak down the sides for that unmistakable Dodge drama. A Mopar performance suspension spring kit drops the car by an inch, tightening up handling and giving it a menacing stance over 21x11-inch Brass Monkey wheels with orange Brembo brakes peeking through. It’s part attitude, part engineering - and all performance. Power comes from the 3.0-litre Twin Turbo SIXPACK High Output engine, good for 404 kW. Add in a Mopar cold-air intake and cat-back stainless dual exhaust, and the Charger sounds as mean as it looks. Inside, it’s Mopar luxury with race-inspired detail: Katzkin premium leather in Tuscany Ink and Palomino, offset with orange and purple stitching, plus Mopar pedal covers and all-weather mats to keep things sharp and functional.
Together, The Dude Ram 1500 and SIXPACK Charger Concept remind everyone why Mopar still owns the aftermarket spotlight. These builds aren’t just showpieces; they’re proof that Dodge and Ram’s street cred runs deep, from vintage throwbacks to twin-turbo fury. When it comes to blending heritage with horsepower, Mopar doesn’t just talk the talk - it burns the rubber.
Take a look at the YouTube video from TMJ as it takes a closer look at one of these rad concepts, the Ram 1500 Dude - made for cowboys: Mopar Revives ‘The Dude’ With Retro-Inspired Ram 1500 Concept | The Mopar Junkie
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