POLESTAR DESIGN CONTEST RESULTS IN THE SMOOOTH POLESTAR SYNERGY 1:1 SCALE CONCEPT
Polestar, the automotive automaker of the future that branched off from Volvo to be an independent entity producing its own cars, has just previewed something that looks even more futuristic than usual. That’s not a bad thing at all. While this may not end up in any kind of series production, it does a brilliant job of showing what the automaker is capable of in terms of implementing amazing design with all the latest technologies used on and in the car. This here is the Polestar Synergy, an all-electric single-seater that sees the driver sit in a literal cockpit. While that design is as futuristic as motoring gets these days, it wasn’t exactly penned 100 % by Polestar. The Synergy has a brilliant name because that’s exactly what it is, a synergy of designs submitted in the company’s Polesar Design Contest. The car is a blend of three winning designs from the competition, chosen from over 600 worthy entries, resulting in this amazing 1:1 scale model car (which is pretty much what a concept car is come to think of it.) To make it even cooler, Polestar had partnered up with one of the world’s leading toy companies, Mattel. This company is responsible for some of the most amazing toy ranges ever to be produced, one of the most famous being Hot Wheels, and that means we’ll be seeing Polestar cars available under the Hot Wheels and Matchbox brands.
The brief for the competition was to design a Polestar around the experience of performance while providing an advanced technical story that enables this in a sustainable way. The 600 entries were shortlisted to ten finalists, and from those two were chosen whose designs were to influence the exterior of the car, and one finalist whose design was used to stylise the interior. Six months later, the full-size Polestar Synergy has emerged, and it’s amazing. Devashish Deshmukh and Swapnil Desai’s exterior designs focused on hollowed-out volumes inspired by a hammerhead shark and the emotional durability with technical upgradability and materials that age gracefully over time. Yingxiang Li’s cockpit features a performance-orientated seating position focused on “floating comfort and control”. Kamil Kozik was highly commended for his sustainability-focused performance go-kart with pared-back structure and the option to become part of a local power grid when not in use, which you’ll see in some of the images.
Thomas Ingenlath, Polestar CEO, comments: “Congratulations to the winners; their vision and the teamwork with our designers has resulted in a truly gorgeous car. The collaboration with Mattel for next year’s Polestar Design Contest and the forthcoming scale models of our production cars will bring the Polestar brand and this groundbreaking competition to an even wider audience. All of this proves that electric vehicles – in reality or as toys – can be just as, if not more, exciting than their ICE equivalents.”
Roberto Stanichi, SVP and Global Head of Vehicles at Mattel, says: “Just as Polestar is redefining the boundaries of electric performance and automotive innovation, Hot Wheels has consistently pushed the limits of imagination and design, and we are thrilled to announce our partnership with Polestar starting with this year’s Design Contest winner. This collaboration celebrates the essence of Hot Wheels: hard-fought determination, grit and passion that pushes the boundaries of auto design. We can’t wait to see the concepts for next year’s Challenge.”
Maximillian Missoni, Polestar’s Head of Design, comments: “This year, the story is as much about collaboration as performance. I’m proud that the team were able to guide and support the winners to realising their dream as a full-scale model. It’s not often student designers receive such exposure at the start of their career, something the Polestar Design Community on Instagram does so well, amplified this year by the 1:1 scale model and its planned tour of Polestar locations around the world.”
Take a look at the YouTube video showing off the results of a prestigious design contest hosted by one of the most futuristic automotive brands around - Polestar. The Polestar Synergy is a 1:1 scale model that shows how talented the world's designers are, and paint a bright future for automotive design: Polestar Synergy Electric Fantasy Supercar Revealed At IAA Mobility | DPCcars
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