LAMBORGHINI ARENA IS AN EPIC EVENT - MAKES A RETURN TO IMOLA AND TURNS LAMBO PASSION UP TO ELEVEN
Over the weekend of 9 to 10 May 2026, Automobili Lamborghini fires up the Lamborghini Arena once again, transforming the legendary Imola Circuit into a full-blown celebration of speed, style and Sant’Agata soul. For two days, Imola becomes the beating heart of the Lamborghini universe, welcoming super sports car owners and fans alike into a shared world of noise, colour and pure automotive obsession. Designed first and foremost for Lamborghini owners, the Arena invites them to experience the event with their own cars on one of motorsport’s most iconic circuits. At the same time, enthusiasts are encouraged to dive headfirst into the brand’s culture, heritage and future vision, making Lamborghini Arena as much a gathering of people as it is of machines.
The 2026 edition builds on the thunderous success of the inaugural event in 2024, which drew more than 6,000 participants, showcased around 380 cars and culminated in a jaw-dropping parade of over 350 Lamborghinis flooding the Imola circuit. It was a rolling, roaring statement of what the brand represents, and this year promises to go even bigger. On track, the action is relentless. Road-going Lamborghinis take on the historic ribbon of Imola, sharing the stage with the second round of the Lamborghini Super Trofeo Europe championship. Free practice, qualifying and race sessions bring fans right into the thick of the action, offering a close-up look at Lamborghini Squadra Corse in full flight. The Huracán Super Trofeo EVO2 cars will go wheel-to-wheel in one of the most evocative rounds of the 2026 season, delivering racing drama with an unmistakable Lamborghini soundtrack. Lamborghini Arena is far more than a track event, though. Beyond the pit wall, the paddock transforms into the Lamborghini Arena Village, a vibrant, immersive space designed to showcase every facet of the brand. This is where the story of Sant’Agata Bolognese unfolds in full.
Visitors are guided through Lamborghini’s core pillars, from the Manifattura, where precision engineering meets craftsmanship, to Centro Stile, where sharp lines and radical ideas take physical form. Polo Storico stands proudly as the guardian of Lamborghini’s heritage, while the Ad Personam programme reveals the near-limitless possibilities of personalisation. The Research and Development department lifts the curtain on cutting-edge technologies, advanced materials and the engineering solutions shaping today’s and tomorrow’s super sports cars. Together, these elements form a rich, multifaceted ecosystem that defines Lamborghini’s identity. Adding further flavour to the experience are Lamborghini’s long-standing partners, brands that share a commitment to Made in Italy excellence and globally recognised quality. Their presence within the Village highlights the diverse worlds Lamborghini connects with, from technology to fashion, reinforcing the brand’s reach beyond the automotive sphere.
Lamborghini Arena 2026 is, at its core, an authentic expression of what Lamborghini stands for. It’s a place where cars, people, stories, and ideas collide, creating an experience that goes far beyond horsepower and lap times. A celebration of passion, shared moments and the unmistakable energy that has always defined the raging bull. Now tell me that wouldn’t go absolutely off if we had one of these in SA. Imola vibes, but with Highveld sunshine and V10 echoes bouncing off the koppies. Come on, Lamborghini SA, just do it!
Take a look at the YouTube video from the Squadra Corsa Crew that shows what happened the last time this event happened in Italy - a record number of Lamborghinis showed up: Lamborghini Arena event at Imola - 385 Cars on track | Squadra Corsa Crew
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