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MASERATI'S ICONIC FLAGSHIP MODEL, THE QUATTROPORTE, TURNS 60

Published: 2023-10-31 07:20:56 Last Updated: 2023-10-31 08:08:18

Back in 1963 at the 45th annual Turin Motor Show, the first Maserati Quattroporte was released to the world, and that means the iconic Italian car has just turned 60 years old. This specific model is the most well-known model to wear the Maserati Trident logo, and it has been a favourite amongst Italian car fans since its first unveiling its popularity has kept the nameplate going well. There have been some great models over the six generations of its life, from the classic first-generation Quattroporte that was a true pioneer, featuring a race-derived 8-pot powerplant and a refined luxury interior. The second-generation Quattroporte III (yeah, it skipped a number) – in the hands of De Tomaso – marked a resounding success; followed by a new challenge that was fully overcome toward the end of the 1990s; then by a model that severed ties with the past while remaining faithful to its winning formula as did the multi-award-winning 2003 generation, and that – with the sixth-generation – has taken to the stage once again in its most modern version years later. After all the restyling, progress in engineering, and the numerous models produced, the Italian saloon retained its approach to exclusivity. In 60 years of production, there have been just over 75,000 Maserati Quattroportes produced. In the model’s lifetime, it had some of the most well-known and iconic industry people’s input; Frua plotted the initial curvature, followed by other masters including Bertone, Giugiaro, Gandini, and Pininfarina, through to the Maserati Centro Stile, home to the latest and current generation of Quattroporte.

Davide Grasso, Maserati CEO regales: “Quattroporte is Maserati's history. A car that tells our story and has prestigiously represented us in the world of saloon cars, for over half a century. Since 1963, it has chronicled the evolution of one of the most beloved and appreciated Maserati models, inaugurating a segment that had previously been uncharted territory. A car that has succeeded in reinventing itself every time without ever losing its identity, in adapting to the passage of time, to changes in society, to advancements in technology and industry, and to trends, it has become the choice of our most select clientele, as well as the world of entertainment and for the international establishment. It’s a source of pride for us and an acknowledgement of the distinctively Italian character that Maserati has always aimed to export around the world with its creations. Now as before, Quattroporte remains our flagship, synonymous with a unique luxury. It’s appreciated for its refinement, attention to detail, superior performance, quality, and enveloping spaciousness – all of this combined with its timeless stylistic touch – has made Quattroporte eternal.”

Take a look at the YouTube video from Maserati that sums up the history of the iconic Maserati Quattroporte with some cool images and factoids about the car over its successful 60-year production run that's seen the Italian nameplate become a firm favourite for those wanting luxury with Ferrari-like power: Maserati Quattroporte 60th Anniversary | Maserati

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