In the world of Formula One, image is everything and one of the world’s most recognisable brands is Ferrari. Ferrari branding is found the world over, the prancing horse emblem can even be found on t-shirts worn by small tribes in remote rainforests. You can visit a hard-to-reach remote town in a country where no one speaks a language you can understand and if you’re wearing any Ferrari merchandise it wouldn’t be surprising to have a local point and say “Ferrari” with an associated thumbs-up. There aren’t many brands with such a large global reach. This is down to the Italian automaker’s Formula 1 exploits which is the most-watched sporting event on the planet. So with that in mind, the company puts massive effort into the livery for the racecars and more often than not, the team has the best-looking car on the grid. Of course, this is subjective, and even if 9 out of 10 people agree that it takes the win in the looks department you’ll not hear it coming from the mouth of a Verstappen fan. Thanks to the Netflix series Drive to Survive, there has been a renewed interest in the sport, and that means the Ferrari F1 car for the 2023 season needed to be something with a bit of a wow factor, and we reckon they nailed it. Red and black is always a winning colour combination and luckily for Ferrari, they sort of have the unofficial rights to the colours because if you think of F1 and Ferrari, you think of red.
Take a look at the YouTube video showing off the SF-23 Formula 1 car that Scuderia Ferrari will use in the 2023 F1 season to hopefully provide a strong challenge to the rest of the field, it's got the looks, that's for sure: SF-23 unveiling | Scuderia Ferrari #F1 car | Ferrari
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