IT'S A MERRY MERRY LAMBORGHINI CHRISTMAS - DINNER INCLUDED.
Automobili Lamborghini has never been shy about drama, theatre or emotion, but its latest Christmas film, The Dinner, turns the spotlight inward. For 2025, the brand steps away from horsepower and headline figures to celebrate the people who give life to the House of Sant’Agata Bolognese every single day. As with recent festive films, Lamborghini uses storytelling to express its values, but this year the narrative feels especially grounded. Where The Snowball explored bullying and the strength of collective action, The Dinner is a quieter, warmer piece, rooted in lived experience, shared memory and human connection. At the heart of the film is a long, beautifully laid table. It becomes a symbol of togetherness, a place where glances, gestures and stories intertwine. Around it sit Lamborghini employees, not as job titles or departments, but as people. As they gather, fragments of real life surface: family photographs, home videos and personal moments that reveal where they come from and how they arrived at Sant’Agata. Different cultures, traditions and life paths are woven into a single narrative of belonging. The table becomes more than a setting; it’s a metaphor for how individual stories come together to form something greater than the sum of its parts.
What emerges is a portrait of passion that begins long before a shift on the factory floor. The film traces enthusiasm born in homes, garages and workshops, shaped by childhood curiosity and personal challenges. These are stories of pride, resilience and commitment, of obstacles overcome and dreams steadily refined. Lamborghini’s excellence, the film suggests, is built not only on engineering or design, but on this invisible heritage of human experience. The brand exists because of these personal journeys, because of the care, pride and emotional investment that precede any industrial process. The Dinner introduces us to a cross-section of the Lamborghini family. There’s the technician who grew up around tools and turned an early familiarity with mechanics into a specialised craft. A supplier quality manager whose path was forged through dedicated study. A member of the R&D team who once built prototypes as a boy, now shapes the future of the brand. A designer at Centro Stile whose creative eye was nurtured long before it found its way onto a Lamborghini silhouette. Others bring passions born far from the automotive world into roles in legal, operations and beyond.
Take a look at the YouTube video from the rad folks at Lamborghini who show us the way to spend Christmas for Lamborghini-related staffers and people related to the brand: The Dinner – A Lamborghini Christmas Story | Lamborghini
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